Book
How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz.
Record details
- ISBN: 0312318596
- ISBN: 9780312318598
- Physical Description: xix, 268 pages ; 22 cm
- Edition: Third edition.
- Publisher: New York : Thomas Dunne Books/St. Martin's Press, 2003.
Content descriptions
| General Note: | Publisher, publishing date and paging may vary. Includes index. |
| Formatted Contents Note: | What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary. |
Search for related items by subject
| Subject: | Advertising. |
Available copies
- 2 of 2 copies available at Missouri Evergreen. (Show)
- 1 of 1 copy available at Carthage Public.
Holds
- 0 current holds with 2 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Carthage Public Library | 659.1 R66h (Text)
Gift Books FY 2006/2007:
|
34M02001540097 | Adult Nonfiction | Available | - |
